No.1: Be actively against all forms of modern slavery.
The problem is things aren’t being shared evenly in the fashion, wool, knitwear and product supply chains, and sometimes this becomes abusive.
This chain starts with millions of farmers who care for their lambs & sheep and ends with the billions of consumers who enjoy fluffy yarn and great fashion. It's the section of this in the middle is dominated by a handful of global giants that profit from keeping the price of wool as low as possible.
As a result, farmers are forced to live in poverty. And that leads to illegal child labour and modern slavery.
We will not perpetuate this.